Clients by Design
Learn an approach to gaining new clients that is conversational, authentic, and quickly builds trust
The Clients by Design course helps coaches and consultants learn a reliable approach to enrolling new clients in a way that is honest, ethical, relational and builds trust.
Over 10 weeks, you will learn:
the five key conversations of client enrolment, so you can identify where a client is and what needs to happen next
how to quickly build trust, regardless of your current reputation, qualifications or experience
how to think like a designer in order to create more value for you and your client, with your client
Regardless of your current ability in this area, you will learn how to fine tune your listening and what to pay attention to when with new and potential clients. As a result, you will leave with an approach that helps you:
effectively engage clients, without being salesy, pushy or manipulative
feel confident having conversations with new clients
approach new, more senior and higher value clients
quickly build trust regardless of your skill, credentials or experience
set value-based pricing that you and your clients feel good about
What’s included
As a participant in the course, you’ll receive the following:
Ten, 90 minute sessions, including
Five sessions of content
Five sessions that blend content, coaching, and practice
Session recordings on Teachable
Electronic checklists and resources
Who is this course for?
This course is well suited to:
coaches, facilitators and consultants who are responsible for gaining new clients
service-based professionals who are responsible for business development and sales
professionals who are wanting to grow their value and increase their ability to influence others through listening and proposing solutions
When will it run?
Sessions will run online, every week over a 10 week period, for 10 weeks starting
Wednesday October 5th at 6 pm ET (US) /
Thursday October 6th 9am AEDT (AUS).
What’s the approach?
The material in this course blends two powerful discourses.
The first is Human Centered Design, a methodology used to identify meaningful client challenges and creatively solve complex problems. It's been used to create and innovate services across organisations large and small, in both the corporate and not for profit sectors.
Sometimes referred to as Design Thinking, the approach focuses on human needs and offers a reliable way to design with clients, not for them through a series of simple interventions. It guides practitioners to understand and respond to the needs of specific people, question assumptions and reframe problems, and experiment to advance their solutions
The second discourse is the Ontological approach, which sees conversations as a domain for design. Developed through global research over the last 60 years, it has been used to produce leadership and organisational transformations around the world. As a result, it’s not readily accessible or affordable.
The combination of these two discourses, combined with the interpretations of Generative Leadership offer a robust framework for human interaction and communication that helps you better understand other people and how to work with them, whether in person or online.
We are proud to host this course in conjunction with the Institute of Generative Leadership (IGL), a school of excellence for listening, conversations and exceptional leadership.
You can read more about the approach in this free whitepaper.
Your Investment
This course is offered at a one-off price of $995 USD.
How will this course benefit me?
Participants of this course will learn how to...
communicate in a way that helps identify the client's real challenges while building relationships
identify where your client is at, so you know what to do next
increase your impact and engagement using less words, without worrying about what to say next
follow a non-prescriptive approach that offers a way to structure and creatively engage the process of client engagement
increase the value of what you offer, for both you and your clients, so you get paid what you're worth
Sign up
To take your communication to a new level and grow your influence, sign up now!
Keen to learn more about the course before joining?
Book a free discovery call to see if it might be a good fit for you. I promise to add value, regardless of whether or not you choose to work together.